Year
2017–2022
Experience
Creative Direction
Visual Identity
Verbal Identity
Graphic Design
Brand Strategy
Social Media Strategy
Gone Mad Jewelry is a brand based in Raleigh, NC focused on slow-made and high quality jewelry accessories for the free spirit.
My Role
I designed and handmade all the jewelry. To extend my creative freedom, I also developed the brand identity (verbal and visual), brand platform, the social media strategy and more.
Gone Mad Jewelry
BRAND PERSONALITY
Joyful
•
Spirited
•
Quirky
•
Joyful • Spirited • Quirky •
A jewelry brand to feel damn good about yourself.
Gone Mad Jewelry exists to create beautiful things for the modern, strong woman who wants to reflect her true self to the outside world. Through various mediums like clay and metal, we explore all the possibilities in jewelry making and creativity.
The logo mark is inspired by femininity. An open flower signifies blossoming into a new beginning. The sharp points of the logotype contrasts with the softness of the floral, yet compliments the structural quality of the jewelry designs.
The design intentionally uses simple lines to allow the logo to scale on various materials like display cards, web pages, and packaging.
Black and white were very clean and modern, which gives the identity a sense of elegance and timelessness.
The color palette of golden yellow and blush pink were to maintain a balance of feminine and playful spirits.
